Giving Credibility
A Personality.

Hyundai’s considerable efforts in curing childhood cancer and promoting high school graduation and environmental stewardship, all intrinsic parts of their brand, were not being effectively represented through their existing channels. Unifying these efforts and creating an engaging experience was the challenge that we met by balancing their corporate credibility with a very personal and humanized information and design approach. Our objective was to reflect their personality and communicate their deep commitment through web and interactive experiences that motivate a higher level of engagement and encourage others to join in creating positive impact.

A Time
for Transformation.

Future of Africa is more than a development project, it’s a vision for dramatic change on a continent brimming with potential. Telling that story to the world and motivating global investment was the challenge in creating a brand that had to appeal on so many levels — the needs of local governments, diverse cultures and global audiences all had to be balanced. We created a conceptual brand framework that defined and communicated the value proposition and developed a messaging platform and visual framework to powerfully deliver the brand in consistent and meaningful ways to distinct audiences and target segments.

A crowded market required
A fresh approach.

Now on the verge of becoming a household name across the east coast, Pitango Gelato began as an idea for a specialized and authentic gelato experience. Conceiving and designing a vision around this idea while breaking into a saturated market presented an exceptional challenge. We constructed a comprehensive and engaging brand experience which vaulted Pitango Gelato to the forefront and enabled them to thrive in a crowded marketplace.

Transforming the magic
with a groundbreaking iPad experience.

With the balance of power in the retail industry shifting toward e-commerce, The Walt Disney Company needed a way to leverage and capture the Disney experience in its brick and mortar stores. What better way to add to the Disney mystique than to make them the first retailer to feature the iPad as part of an in-store brand engagement?

The challenge was to create a revolutionary app featuring a highly intuitive user experience that motivated and engaged a distracted target audience. The result was a tool for deeper brand engagement that captured the Disney essence throughout.

Promoting safety
and peace-of-mind.

How do you capture the emotion of concerned parents and channel it into an experience which puts their fears at ease? That was our task when we worked with OnStar to establish a brand for The SafeTeen app, a new mobile experience designed to monitor the driving habits of teenage drivers. As with many issues in branding, the solution was part technical and heavily emotional as we developed the naming, structure and visual design for The SafeTeen app. The app, an innovative product needed to inspire trust with teens, while still being a valuable tool for anxious parents. The naming, structure and visual design of this comprehensive app were all developed to achieve this objective.

Communicating passion
and dedication.

The Raben Group, a public-policy thinktank, has an enviable cast of all-star thinkers and doers. Their offices and staff emanated warmth, passion and energy. Our challenge: develop an interactive and brand experience reflecting that dynamic personality and culture.