We are CHIEF, a new breed of thinkers, artists & dreamers hell-bent on creating a new category of branding and interactive that commands attention, raises visibility, and propels your brand forward.
We live for meaningful challenges.
bring us your big ones!
We live in a brand new world. Brands transform, evolve, dissolve around us at break neck speed. If you don’t stop and look around once in a while, you could miss it.
Alex Hsiao
CHIEF | Brand Strategy
You don’t tell people what your brand is. You live it. A brand that strays from its true self is a brand that alienates its customers and risks a swift demise. True branding comes from actions and values, not taglines.
Anuj Vedak
CHIEF | Brand Strategy
Great brands project personality, get their story straight and know where they’re coming from. Reinvention and alignment are the new daily rituals of staying relevant. If your brand’s not changing the conversation, you’re losing ground.
Chris Lester
CHIEF | Brand Strategy
In the branding universe, a giant is emerging — user experience. It’s not everything, but it’s getting damn close.
Dharma Pachner
CHIEF | Brand Interactive
Branding in an age of social media is like life in high school — you can try to go unnoticed but people WILL talk about you. Great brands are in control of what they are saying.
Jasmine Sante
CHIEF | Brand Engagement
People, not profits or products, are the driving force of a brand. The most successful brands reflect the culture and personality of the people behind them — a culture that people want to be a part of.
Jessica Stocks
CHIEF | Brand Engagement
Technology is important to us at CHIEF. We believe in it. We use technology to solve marketing challenges, create brand opportunities, and expand the presence of our clients.
Joe Fino
CHIEF | Brand Technology
Brave brands are not only better positioned to successfully embrace change, but are far more likely to leverage change as a key competitive advantage.
Scott Johnson
CHIEF | Brand Engagement
Brand personalities are shaped by audience perceptions. Brilliant brands reinforce those perceptions through stories and design that motivate on a physical level. You’ve got to feel it to believe it and believe it to want it.
Scott Oppenheim
CHIEF | Brand Interactive
Now on the verge of becoming a household name across the east coast, Pitango Gelato began as an idea for a specialized and authentic gelato experience. Conceiving and designing a vision around this idea while breaking into a saturated market presented an exceptional challenge. We constructed a comprehensive and engaging brand experience which vaulted Pitango Gelato to the forefront and enabled them to thrive in a crowded marketplace.
With the balance of power in the retail industry shifting toward e-commerce, The Walt Disney Company needed a way to leverage and capture the Disney experience in its’ brick and mortar stores. What better way to add to the Disney mystique than to make them the first retailer to feature the iPad as part of an in-store brand engagement?
The challenge was to create a revolutionary app featuring a highly intuitive user experience that motivated and engaged a distracted target audience. The result was a tool for deeper brand engagement that captured the Disney essence throughout.
How do you capture the emotion of concerned parents and channel it into an experience which puts their fears at ease? That was our task when we worked with OnStar to establish a brand for The SafeTeen app, a new mobile experience, designed to monitor the driving habits of teenage drivers. As with many issues in branding, the solution was part technical and heavily emotional as we developed the naming, structure and visual design for The SafeTeen app. The app, an innovative product needed to inspire trust with teens, while still being a valuable tool for anxious parents. The naming, structure and visual design of this comprehensive app were all developed to achieve this objective.
The Raben Group, a public-policy thinktank, has an enviable cast of all-star thinkers and doers. Their offices and staff emenated warmth, passion and energy. Our challenge: develop an interactive and brand experience reflecting that dynamic personality and culture.
Collectively, our team has helped shape some of the world’s leading brands.
We’d love to work with yours.
We’re a new class of brand strategists who roll up our sleeves and bring intense insight and passion to what really matters to your brand and your business. Whether it’s aligning your brand to every aspect of your organization or bringing to life the stories and tools that propel you, we create insightful marketing strategies and employ an unparalleled team of technologists to flawlessly execute them.
We refuse to be like other agencies. We look beyond standard solutions and challenge every assumption. We’re not interested in making an incremental difference; our sights are set on delivering huge impact. We’re not satisfied unless our work is moving you forward.
Branding today is focused on two extremes—the one that provides only execution and very little insight (think logo and stationary); or the one that produces too much abstract thought that is either impossible to implement or takes too much time (think endless surveys, focus groups and dusty reports full of lost opportunities).
The real opportunity for success is distinct from the two. It lies in the ability to rapidly assess and move lightning fast. At CHIEF, speed and momentum energize us and are strengthened by our ability to make critical decisions, identify high-value opportunities and make it all happen while others are paralyzed by indecision. You have to go for it if you want to succeed, which is why our battle cry is, “Be Brave!”
How do we get started? Bring us in for a half-day brand session with your top folks—we’ll get you energized by the possibilities locked in your brand and motivated to increase its power. Brave brands charge ahead. Let’s go!
People are unquestionably the competitive advantage at CHIEF. Our team is the best in the business. We’re everything from interactive visionaries to brand super stars and Harvard MBAs. We love what we do and aren’t satisfied unless we’re innovating and changing the way people think.
Headquartered in Dupont Circle, the Embassy of CHIEF is full of drive and creative energy. We’re always on the lookout for brave technologists and strategists who share our vision. If you’re hungry for a challenge, send your resume to jobs@mybigchief.com.
2031 Florida Avenue. NW
Washington DC 20009
202.599.4670
